CRM & Loyalty Specialist
Company Name:
Arca24.com
Salary period: Annual
The Specialist is responsible for
the
timely and successful execution of
customer contact strategies that achieve profit center objectives. This
role will contribute to the overall performance and growth of the AVIS
Preferred and Budget Fastbreak loyalty programs. The role reports to the Marketing Strategy
Manager, CRM and Loyalty.
Essential duties and responsibilities, shown below, will vary accordingly based on assignment.
Develop
strategy for offer development, communication channels, rewards integration,
loyalty partner integration.
Develop
multi-channel contact strategies under the supervision of the manager that drive
incremental visits and spend.
Maintain and
manage input into the monthly customer contact calendar
Optimize customer
experience working with the brand, channel, web and CRM teams to consider
events, promotions, and historical campaign performance.
Under the
direction of the manager work with the Data Strategist to develop, refine, and
test analytics insights to drive optimal ABG customer behaviors.
Track loyalty
program key program indicators - including enrollments, points earn/burn member
activity, and retention rates.
Support the
manager in conducting and documenting regular status meetings with key
stakeholders, and publish regular reports on project implementation status and
operational results.
Manage
timetables, schedules and workback schedules - be responsible for deadlines and
team deliverables.
Manage customer
service program inquiries and program inventory.
Support the
innovation process by maintaining competitive information, samples and news,
and by keeping abreast of trends and ideas in the marketplace.
Develop a
deep understanding of the ABG brands, and the brand voice and apply brand
consistency across all communications.
Deliver end
to end Loyalty marketing program management and execution in partnership with
the marketing team.
Manage
targeted marketing campaigns - including selection of target groups, creative
briefs, entry of campaigns into the campaign system, manage deployment, and response
analysis and reporting.
Manage ABG'S
triggered (customer lifecycle) campaign program(s).
Manage ad hoc
projects as needed and perform other related duties as assigned.
Maintain
budgets and invoices
Track
expenses
Propose
budget plans
Basic Qualifications / Minimum Requirements
BA required, MBA preferred
Course of study that leads to marketing within a
CRM context
Demonstrated analytical skills
Articulate
Ability to clearly communicate.
Strong attention to detail
Solid organization/planning skills.
Avis Budget Group Values - We are an organization where values matter; the Company expects its employees to maintain the highest levels of Commitment, Integrity and Responsibility, while achieving results. Highly successful and engaged employees at Avis Budget Group are willing to Be Authentic, Customer and Employee Focused, Able to Set Pace and Direction, Lead Change and they Have a Winning Spirit.
Professional Development - We recognize that our people are our most valuable asset, so we are committed to your professional and personal development and individual success. We offer a comprehensive array of employee support and training programs to help you broaden your skills, enhance your talents and achieve continuous improvement within your field.
Benefits - We provide a competitive salary, as well as bonus potential, in addition to comprehensive benefits that include Medical, Prescription Plans, Dental, Vision, Flexible Spending Accounts, Basic and Voluntary Life and AD&D and 401K Savings Plan (with company match of 6%).
Avis Budget Group is an EEO Employer
Minorities / Females / Protected Veterans / Disabled
The information on this posting has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The actual essential duties, responsibilities and qualifications may vary by location, department, reporting structure or other business needs. No inference should be drawn that a specific job duty, responsibility or qualification is non-essential by its absence from this posting. This posting serves as an advertisement of an existing open position only and does not qualify as the job description.Estimated Salary: $20 to $28 per hour based on qualifications.
Arca24.com
Salary period: Annual
The Specialist is responsible for
the
timely and successful execution of
customer contact strategies that achieve profit center objectives. This
role will contribute to the overall performance and growth of the AVIS
Preferred and Budget Fastbreak loyalty programs. The role reports to the Marketing Strategy
Manager, CRM and Loyalty.
Essential duties and responsibilities, shown below, will vary accordingly based on assignment.
Develop
strategy for offer development, communication channels, rewards integration,
loyalty partner integration.
Develop
multi-channel contact strategies under the supervision of the manager that drive
incremental visits and spend.
Maintain and
manage input into the monthly customer contact calendar
Optimize customer
experience working with the brand, channel, web and CRM teams to consider
events, promotions, and historical campaign performance.
Under the
direction of the manager work with the Data Strategist to develop, refine, and
test analytics insights to drive optimal ABG customer behaviors.
Track loyalty
program key program indicators - including enrollments, points earn/burn member
activity, and retention rates.
Support the
manager in conducting and documenting regular status meetings with key
stakeholders, and publish regular reports on project implementation status and
operational results.
Manage
timetables, schedules and workback schedules - be responsible for deadlines and
team deliverables.
Manage customer
service program inquiries and program inventory.
Support the
innovation process by maintaining competitive information, samples and news,
and by keeping abreast of trends and ideas in the marketplace.
Develop a
deep understanding of the ABG brands, and the brand voice and apply brand
consistency across all communications.
Deliver end
to end Loyalty marketing program management and execution in partnership with
the marketing team.
Manage
targeted marketing campaigns - including selection of target groups, creative
briefs, entry of campaigns into the campaign system, manage deployment, and response
analysis and reporting.
Manage ABG'S
triggered (customer lifecycle) campaign program(s).
Manage ad hoc
projects as needed and perform other related duties as assigned.
Maintain
budgets and invoices
Track
expenses
Propose
budget plans
Basic Qualifications / Minimum Requirements
BA required, MBA preferred
Course of study that leads to marketing within a
CRM context
Demonstrated analytical skills
Articulate
Ability to clearly communicate.
Strong attention to detail
Solid organization/planning skills.
Avis Budget Group Values - We are an organization where values matter; the Company expects its employees to maintain the highest levels of Commitment, Integrity and Responsibility, while achieving results. Highly successful and engaged employees at Avis Budget Group are willing to Be Authentic, Customer and Employee Focused, Able to Set Pace and Direction, Lead Change and they Have a Winning Spirit.
Professional Development - We recognize that our people are our most valuable asset, so we are committed to your professional and personal development and individual success. We offer a comprehensive array of employee support and training programs to help you broaden your skills, enhance your talents and achieve continuous improvement within your field.
Benefits - We provide a competitive salary, as well as bonus potential, in addition to comprehensive benefits that include Medical, Prescription Plans, Dental, Vision, Flexible Spending Accounts, Basic and Voluntary Life and AD&D and 401K Savings Plan (with company match of 6%).
Avis Budget Group is an EEO Employer
Minorities / Females / Protected Veterans / Disabled
The information on this posting has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The actual essential duties, responsibilities and qualifications may vary by location, department, reporting structure or other business needs. No inference should be drawn that a specific job duty, responsibility or qualification is non-essential by its absence from this posting. This posting serves as an advertisement of an existing open position only and does not qualify as the job description.Estimated Salary: $20 to $28 per hour based on qualifications.
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