Vice President, Digital Marketing Analytics
1 hour ago Full Job Description The Vice President, Digital Marketing Analytics is responsible for the strategic oversight of all the Business Insights deliverables, client management, and assisting to grow new business.
The Vice President will work cross-functionally and cross-organizationally to ensure our clients receive a seamless, best-in-class deliverable, and they value the insights and analytics services.
They work to develop and grow new client deliverables, explore new technologies / methodologies and bring insights to our clients.
The Vice President will also be responsible for the creation, maintenance and enforcement of department SOPs/protocols directly relating to departmental objectives.
They will supervise some departmental staff and be accountable for achieving staff billable goals.
Primary
Responsibilities:
Oversee the strategic business alignment of measurement/analysis plans on behalf of clients Responsible for strategic oversight of regular campaign performance analysis and optimization recommendations for all assigned accounts Serve as the point of escalation for the majority of internal and external requests from the media and brand teams when necessary Work closely with the Manager / Director to generate reporting and analysis of trends and insights for internal and external dissemination Develop and foster client relationships, especially within client's analytic departments Responsible for developing, leading, and achieving departmental objectives Participate in the exploration and understanding of new measurement and analysis methodologies Participate in new business development activities and lead and help grow new capabilities from an analytics / measurement perspective Attend and participate in key industry events Requirements:
10
years of related analytics and research experience Direct experience with online direct marketing or online media performance analysis 7
years experience managing / building a team Proven leadership ability, and strong client relationship skills Experience managing and coordinating multiple projects across internal teams Experience and / or education in Pharma a plus.
Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI, a plus.
Estimated Salary: $20 to $28 per hour based on qualifications.
The Vice President will work cross-functionally and cross-organizationally to ensure our clients receive a seamless, best-in-class deliverable, and they value the insights and analytics services.
They work to develop and grow new client deliverables, explore new technologies / methodologies and bring insights to our clients.
The Vice President will also be responsible for the creation, maintenance and enforcement of department SOPs/protocols directly relating to departmental objectives.
They will supervise some departmental staff and be accountable for achieving staff billable goals.
Primary
Responsibilities:
Oversee the strategic business alignment of measurement/analysis plans on behalf of clients Responsible for strategic oversight of regular campaign performance analysis and optimization recommendations for all assigned accounts Serve as the point of escalation for the majority of internal and external requests from the media and brand teams when necessary Work closely with the Manager / Director to generate reporting and analysis of trends and insights for internal and external dissemination Develop and foster client relationships, especially within client's analytic departments Responsible for developing, leading, and achieving departmental objectives Participate in the exploration and understanding of new measurement and analysis methodologies Participate in new business development activities and lead and help grow new capabilities from an analytics / measurement perspective Attend and participate in key industry events Requirements:
10
years of related analytics and research experience Direct experience with online direct marketing or online media performance analysis 7
years experience managing / building a team Proven leadership ability, and strong client relationship skills Experience managing and coordinating multiple projects across internal teams Experience and / or education in Pharma a plus.
Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI, a plus.
Estimated Salary: $20 to $28 per hour based on qualifications.
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